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The ongoing novel corona pandemic has affected e-commerce, brick and mortar, B2B, and B2C businesses alike. The COVID pandemic has also altered the buying habits of consumers. From online purchases to bulk buying, we have seen consumers trying to withstand long quarantines with engaging pastimes.

As many countries instituted tough lockdown conditions, consumers saw online shopping portals as the only channel to meet their purchase needs. While shopaholics certainly missed the pleasure of walking their own shop aisles, eCommerce sites assured people of the necessities of survival.

Moreover, many firms began to fully understand the positive effect of having an online portal. With the pandemic ravaging normal life patterns, many firms took the monumental decision of going digital. Consequently, digital empowerment allowed firms to stay afloat in future pandemic conditions as well.

COVID brought basic necessities to the doorstep of consumers. Thereby, e-commerce became the most exploited digital innovation of the century. Moreover, experts forecast that the digital changes brought on by the COVID pandemic are to stay on forever. This clearly heralds a new era of digital empowerment for firms. Ecommerce platforms will become robust platforms for trading activities.

Industry experts forecast IoT to have endless applications for the year 2021. Since its inception, IoT has grown exceptionally. It has become a diver for productivity and sustainability. With firms becoming more digitally empowered, the full scope of IoT is projected to expand further. Here are the latest IoT trends that you can watch out for the upcoming year:

1. New trends of Internet of Behavior

The COVID pandemic forced firms to explore remote possibilities. Essentially, firms sought to become digitally empowered to remain operational in their respective environments. Moreover, firms are also becoming increasingly reliant on technologies to predict consumer behavior. IoT offers a people-centric approach to firms to market their activities.

2. IoT investments in healthcare

Telemedicine offered numerous possibilities to clinicians to treat patients during tough pandemic times. Telemedicine offers clinicians the choice of treating patients remotely. Concurrently, IoT allowed Remote Patient Monitoring to be the new healthcare norm of the healthcare industry. Moreover, consumer interest also has grown in digital health devices. Experts posit a positive growth for digital health devices in the upcoming future.

3. IoT applications in manufacturing

The manufacturing industry has begun to harness the possibilities of IoT. Remote operations have enabled firms to continue their activities even during quarantine conditions. Experts forecast that industries will incorporate more digitalization in their various functions.

Java Development Kit (JDK) 16 is set to release in March. After the release, JDK 16 stabilization repository can host any top priority (PI) bug fixings. Developers are already on the lookout for the recent updations that are to be part of the series

 For availing of the early access of JDK, developers can visit jdk.java.net. Like its predecessors, JDK 16 will only be available for a period of six months. However, it is expected to be a long-term support release to occur this year. The last long-term support release was JDK 11 which got released in September 2018.

So, what to expect in the new release of JDK 16?

• Transition to Github
• The transition of Open JDK source code repositories to Git from Mercurial
• Offering jpackaging tools which are useful for self-contained Java applications
• Pattern matching to allow common logic in a program
• Allowing foreign memory access API
• Integration of  Unix-domain socket channels
• Offers records classes
• Integration of the language features from C++14

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Digital marketing refers to various forms of advertising conducted through digital mediums. The digital mediums can be emails, social media, mobile apps, websites, search engines, etc. Seemingly, digital marketing has grown prominence over traditional marketing. As millennial interests have become digitalized, brand inquiries happen first over the internet.

 What digital marketing comprises of?

• Search engine optimization (SEO): SEO helps firm advertise their brand at the top of search engine searches using optimization. Moreover, firms can showcase their content to the right audience through aggressive campaigns.
• Paid search: Pay-per-click (PPC) or paid search allows brands to sponsor their products at the top spots of the search engine results page (SERP). The ads are chargeable at every click. These highly intelligent processes create advertisements that specifically meet consumer requirements.
• Social media marketing: Aggressive marketing campaigns can also occur in the social media handles of brands. Social media advertising campaigns can result in peer-peer engagements of the advertised product.
• Content marketing: Content marketing helps brands to only to advertise but to educate and generate awareness to consumers on particular niches. Content marketing can generate more organic search leads than paid ones.
• Email marketing: Emails help brands to communicate with customers most quickly. Marketing emails must be crafted with strategic, conversational, trustworthy, and relevant content to attract customers.

Why brands choose digital marketing?

• Highly affordable
• Accessible
• Greater flexibility
• Interactivity
• multimedia

The ongoing pandemic has ushered momentous changes in the business environment. Well, automation has had brighter prospects with the pandemic. This post will evaluate the newer trends to watch in automation for the upcoming year.

1. New automation techniques post COVID-19

The pandemic had imposed severe quarantine conditions that limited human-human interaction. Thereby, firms began to realize the ubiquitous benefits of implementing automation in their respective workplaces. Automation proved beneficial to firms that were looking for customer retention. In the pandemic scenario, touchless interactions between firms and clients became possible with automation.

2. Reduced complexity

Many of the firms love to integrate automated concepts in their internal workflows. However, the sheer complexity of it dissuades them from completely adopting it. With automation becoming a normative concept in 2021, the complexity of automation is only expected to reduce.

3. The simultaneous growth of automation and orchestration

The year is predicted to improve the cross-domain automated workflows of orchestration. Orchestration simply refers to the automated management, and configuration, applications, coordination of computer systems, and services.

4. Matured tools for Kubernetes

Automated tools like Kubernetes will have more maturity due to the rising demands of automation. To put in more precisely, the deployment process of Kubernetes will have major changes.  

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